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How To Do Keyword Research in 2022

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    Keyword research is one of the most important parts of your content creation process. However, it’s also one that can be tricky to get right if you don’t know what questions to ask or how to approach them. In this post, we’ll walk through some strategies for doing keyword research in 2022 —and hopefully make it easier for you!

    Keyword Research Strategy #1: Start with a list of target topics

    Keyword Research Strategy #1: Start with a list of target topics
    The first step in keyword research is to create a list of target topics that you’re interested in. You can use tools like Google Trends and Google Keyword Planner to help you find keywords and search volume, but it’s important not to get too caught up in the rankings or data points here—it won’t tell you anything about how many people are searching for these terms right now. Instead, focus on what makes sense for your business model and audience. For example if your brand sells women’s clothing then maybe “women’s clothes” would be one relevant term (or “clothes for women”). If one of your products is dogs then maybe “dog foods” might make sense as well (or perhaps even “dog treats”).

    Keyword Research Strategy #2: Prioritize topics by search volume

    Search volume is a good way to prioritize topics:

    • Keyword research tools let you see how many times a keyword or phrase has been searched for in the past five years.
    • If your company is just starting out, this can give you an idea of how popular the topic could be in the future. It also helps you understand what kind of content might be most valuable to build around these terms. For example, if “sales” was one of the top 10 most searched keywords on Google over the last five years but now only ranks 15th (and getting less traffic), then there may not be much value in ranking for this term anymore—but it’s still worth looking into because maybe something else will come along that does better with people who are searching for it?

    Keyword Research Strategy #3: Identify low-hanging fruit

    You can also look for low-hanging fruit, meaning keywords that are easy to rank for in the short-term and the long-term. For example, if you’re interested in ranking for the keyword “best coffee maker”, then there are probably a lot of other people who would love your content as well!

    Keyword Research Strategy #4: Find secondary keywords and long-tail keyword ideas

    Now that you’ve got a handle on keyword research, it’s time to start targeting your market directly.
    First things first: define what a long-tail keyword is. This will help you to get an idea of how many search queries are possible and where they fall on the spectrum between broad and super specific. For example, if someone searches for “lawn mower parts” but doesn’t have any interest in buying anything related to lawn mowers or their parts (i.e., they just want information on parts), then this person would probably be interested in “lawnmower parts.” But if someone searches for “lawnmower parts” but also has an interest in buying brand new lawn tractors (or another type of lawn tool), maybe those people would be more likely than others not interested in purchasing products related specifically only within one industry but rather enjoying some variety when it comes down spending money!

    Remember, you can use data to guide your content creation process.

    Keyword research is a great way to find ideas. It’s a method that helps you find long-tail keywords and secondary keywords, which are more specific than the main ones. It can also help you discover secondary topics if there are no related terms for what you want to write about.

    As you can see, keyword research isn’t just about finding the right terms to target and how to optimize your website. It also involves identifying your audience and ensuring that you are speaking their language when it comes to content creation. There is no one-size-fits-all approach for any business or industry; instead, you need to do some research on what keywords people are searching for when they want information about topics related directly or indirectly with those topics in mind—and then craft insightful content around those topics! This will help grow your business as well as expand customer base by providing them with relevant information at just the right moment when they need it most.
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