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What is SEO: Why Do You Need It

Businesses large and small are looking for internet marketing agencies on a daily basis. When you look into hiring a new internet marketing agency. It is important to learn about what Search engine optimization is and how it can benefit your business. Understanding the different methods of digital marketing and how they each work together is important. Let’s dive into the basics of SEO.

What is SEO

SEO stands for search engine optimization. If you want your website to reach the top of the search engine rankings. Or if you want to get more traffic from the search engines, then you need to know about SEO. The basic idea behind search engine optimization is simple. You want your website content to be seen by as many people as possible.

The most effective way to do that is to work with the search engines. And give them what they need so that they will index your site in their database. So, whenever a user searches for a relevant keyword, your site will appear on the first page of search results.

The goal of SEO is to improve your website’s natural search visibility in order to increase the visitors. There are two main aspects of SEO: on-page and off-page optimization. On-page optimization refers to all of the various techniques that you can employ when creating a new web page. Or optimizing an existing page on your website. Off-page optimization refers to getting links from other websites who are willing or interested enough in linking back to yours that they actually put one in their pages or blog posts.

Types of SEO

Search engine optimization describes the process of improving your website’s visibility in search engines. There are different types of SEO like technical On-Page, Local and Off-Page .

Technical SEO

Technical SEO is the art of making sure that search engines can crawl, understand, and rank your pages.
Sometimes called “white hat” (as opposed to spammy or manipulative techniques), technical SEO encompasses two main areas: ensuring that you have implemented certain best practices, and ensuring that your site doesn’t have any problems with site architecture or duplicate content.
Troubleshooting technical SEO issues often requires a good knowledge of HTML, XML, CSS, and JavaScript. It also requires an understanding of how search engines like Google crawl the web and what they look for on a site. The practice is extremely important for ecommerce sites, where there are many moving parts—products, product categories, CMS-generated pages—that must work together seamlessly.

On-page SEO

On-page SEO refers to optimizing your pages for search engines by using appropriate keywords and HTML tags that are seen by crawlers. Some examples of on-page include: using relevant keywords in the title tag; using H1, H2 headings; adding relevant meta descriptions, adding rel=canonical tags, adding schema markups, etc. These are elements that you have direct control over, as they’re all embedded directly into your website code.

Local SEO

Local search is the process of optimizing your website, and online business, to appear in Google Maps and/or Google Local search results.
Taming the local search beast can be difficult but it can also be a very rewarding endeavor. Local businesses that rank well in local search listings typically see higher conversion rates than those who don’t.
Local SEO is a great way to drive traffic to your online business, particularly if you are trying to attract customers in a specific region or neighborhood.
There are two primary factors that affect how your listing appears in local results: your location and your visibility.

Your Location: The most important part of local SEO is making sure Google knows exactly where you are located. This includes an accurate physical address as well as information about the surrounding area. For example, if you have a restaurant, you will want to include things like the hours of operation and any parking information.
Visibility: Once you have made sure Google knows where you are located, you need to make sure it can find you when users search for certain terms related to your business (keywords). There are two main ways that this happens: through links and mentions on other websites (local citations

Off-Page SEO

Off-Page SEO is everything that has to do with your website and offsite activities. It includes links, social media, content marketing and much more. Off-Page SEO is extremely important for the complete success of a website. If you have a website with high Domain Authority (DA) but bad Off-Page SEO, it will never bring you a lot of traffic.

SEO is a way to ensure your business or brand can easily be found by the people you are targeting, and that is essential to any business’ growth. Using SEO in tandem with content marketing will provide the best results for your business.
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