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What Is The Target Keyword Phrase And How To Use It To Improve SEO

When it comes to SEO, there are a lot of rules and formulas that you can use to improve your site’s ranking in the search results. However, one thing that many people don’t understand is how important it is to use your target keyword phrase on each page of your website.

What is a keyword?

A keyword is a word or phrase that describes a topic or concept. When you search for something on Google, it’s likely that you’ll use the main keyword in your query to help display relevant results.


A good example would be if someone were looking for “blogging tips,” they might type in “blogging tips” as their search term and see different types of blogs listed under their search result. If they wanted to find more blogs about blogging tips, then they could refine their results further by adding another word after “tips.” For example: blog tips. This would give them only sites related specifically to blogging tips (not just any website with some kind of content about it).

What is a target keyword phrase?

A target keyword phrase (TKP) is a specific word or phrase that you want to rank for.
It’s important to understand that TKPs are usually long tail keywords, which means they’re less competitive than broad keywords. This makes them easier to rank because they don’t have as many searches per month compared to broad ones, but it also makes them less targeted towards your audience and more general in nature.

How many times should I use my target keyword phrase?

It’s important to use your target keyword phrase only once in the title and meta description, but it should also be used at least three times within each paragraph of your content. A good rule of thumb is that if you can’t fit more than one use per sentence or paragraph, then don’t use it!
In addition to these main uses, there are some other places where you may want to include keywords:

  • At the beginning of each paragraph (e.g., “This article will talk about how…”).
  • In bulleted lists (e.g., “We’ll look at 1-2 ways…”).

Is optimizing for multiple keywords per page a bad idea?

Optimizing for multiple keywords on a single page is a bad idea. You can get away with it in Google’s algorithm, but it’s not something you should do all the time.
If you use too many keywords per page, your site will be harder to read and understand for users. You also run the risk of alienating them if they don’t see what they’re looking for when searching for one of those terms (or worse yet, when trying to find what your site has to offer).
You should always use your target keyword phrase as an anchor text throughout each page of your website; however, don’t overdo it and use it too often or too much space in between sentences—it won’t look good!

The formula for combining SEO and content marketing.

You can use the formula to improve your SEO.
The formula for combining SEO and content marketing is as follows:

  • Target keyword phrase (TKPF) + 2. Keyword phrase plus keyword modifier(s).

For example, if you want to target the keywords “bathroom remodel”, “bathroom renovations” and “bathroom design” (the three most relevant keywords), then your tool would look something like this:

If you want to rank higher in the search results it’s critical to use your target keyword phrase in the right places on your page.

If you want to rank higher in the search results it’s critical to use your target keyword phrase in the right places on your page.

  • In the title: You should use your target keyword phrase twice—once at the beginning, and once at the end.
  • In the description: It’s best if you can include more than one sentence that uses that keyword phrase but make sure each sentence has its own paragraph break so people can read it more easily.
  • Meta tags: Tag pages with keywords related back to what they’re about so search engines know how important those terms are for their users!
In conclusion, the most important thing you should keep in mind is that a target keyword phrase is not merely one word. It's an entire keyword phrase that you're going to use multiple times on your page. This means you need to make sure that each time it appears in a sentence or post, at least one of those words will be relevant to what readers are looking for. The other key takeaway here? By combining SEO and content marketing successfully during the writing process - when creating new content - writers can create long-lasting organic traffic which gives users an advantage over competitors who don't take this into account (and thus aren't as effective).
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